Business-oriented marketing. Commercial strategy, digital marketing, and lead generation connected to the organization's real objectives.

Commercial strategyDigital marketingLead generationBrand positioningCommercial CRM

UNIT 07 · INDIGO

INDIGO Marketing

INDIGO MARKETING

Marketing with a business vision, not just communication

Commercial strategy, digital marketing, lead generation, and brand positioning. Always connected to the client's business objectives — not the number of followers.

We work with the sales department, not separately from it. Because marketing that doesn't generate measurable business opportunities is useless.

Commercial strategy Digital marketing Lead generation Brand positioning

What we do in this unit

Marketing focused on business results: leads, pipeline, and measurable positioning.

Commercial strategy

Definition of the go-to-market plan, market segmentation, value proposition, and demand generation model aligned with business objectives.

Digital marketing

Digital presence management: website, social media, SEO, content, and paid media campaigns. Always connected to business metrics.

Lead generation

Design and implementation of prospect acquisition funnels. Automation of nurturing and delivery of qualified leads to the sales team.

Brand positioning

Identity construction and institutional positioning. Messaging, value content, and B2B communication strategy.

Analytics and metrics

Marketing dashboard: reach, conversion, cost per lead, and ROI of each channel. The data that management needs to decide where to invest.

Commercial CRM

Integration of the CRM with the sales process. Database segmentation, automation of communications, and pipeline tracking.

Does your marketing generate real business opportunities?

We work alongside the sales team — not separate from it. Because marketing that doesn't generate measurable pipeline is useless.

Let's talk about your company